Sound Seal

Bright Cloud Studio partnered with Sound Seal’s marketing team to plan, design, and build a new website that better reflects Sound Seal and the customers they serve. The new site is easier for their team to manage and share across the industry, helping drive nearly 300% traffic growth and almost 400% growth in new users.

Services Provided

  • Website design and development
  • Product Data Integration

Industry

  • Industrial soundproofing
Sound Seal Panels in distribution center
Ticonderoga Website

The Challenge

Sound Seal came to Bright Cloud Studio with an older, non-CMS site that was hard to maintain and difficult to use for marketing. It also did not rank well in search. The site needed more than a visual facelift. It needed a new structure that better represented Sound Seal’s leadership, supported SEO and made it far easier for both customers and the internal team to find and share the right information.

Customers and Use Cases

Sound Seal’s Primary Audiences Include:

  • Commercial architects
  • Industrial facilities teams
  • Manufacturers and project stakeholders

In practice, the website plays a key role in lead generation. Prospects discover solutions through search, explore product and application info, then submit lead forms that flow into a CRM and sales rep workflows.

Wireframes
Wireframes for new Sound Seal site.

“For us, it was always and continues to always be about speed. I pick up the phone, call Bob and we get stuff done.”
— Mike, Sound Seal

Wireframes
Early design concept for the home page.
Wireframes
In progress desktop design the the new site.

Discovery Insights

Key insights that shaped the redesign:

  • Put industries and applications front and center so visitors can self-identify fast
  • Make it simple to discover the right product, then access specs, documents, and downloads
  • Improve the experience for the sales team so they can confidently send pages to prospects
  • Build a robust search experience to help users find exactly what they need quickly

Strategy and Planning

We partnered with Sound Seal to plan:

  • A clearer information architecture and navigation system
  • A site structure that supports industry landing pages and long-term SEO growth
  • A design system that elevates the brand and makes technical content easier to consume

This approach also created purpose-built landing pages that work for both marketing campaigns and ongoing search visibility.

Sound Seal Website

Implementation

Bright Cloud Studio built the new site using modern web standards and current technology, with custom software features to support search and content organization.

We ran the project collaboratively with Sound Seal’s team through weekly check-ins and coordinated execution with multiple contributors on both sides. Our team quickly became part of their team.

Results & Impact

  • A site that reflects Sound Seal’s position as a true leader in acoustic solutions
  • The marketing team can now make updates without fighting the platform
  • Industry-focused landing pages support campaigns and strengthen SEO performance
  • Reported performance gains: traffic up nearly 300% and new users up nearly 400%

Ongoing Partnership

Bright Cloud Studio continues to support Sound Seal and their parent company, Catalyst Acoustics, on an ongoing basis. We design, build, and manage nine different sites within their portfolio, supporting day-to-day needs through a monthly retainer plus new project work.

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